Four Years of Cherry Grove Craft — From a Garage in Wales to Where We Are Now

Cherry Grove Craft turned four in June 2026. It began in June 2022 as an Etsy shop I ran alongside a full-time job, became my full-time work in January 2023, and is now a one-person laser engraving workshop in North Wales, making personalised products to order for individuals, businesses, schools and hotels.

I didn't start it with a business plan, with investment, or with any particular certainty it would work. Just a laser engraver, a converted garage in Wales, and the idea that making things properly, to order, for real people, was worth a go.

It started on Etsy, while I was still working full time. A side project. Something to see if there was an appetite for it. There was. When I left my job in January 2023, this website became what I built on, and it still is.

Milestones, 2022 to 2026

• June 2022: Cherry Grove Craft opens as an Etsy shop.
• January 2023: I leave my job and go full time.
• 20 June 2025: "Cherry Grove Craft" is registered as a UK trade mark (UK00004178870).
• May 2026: the most orders through this website in a single month so far.

The name, from my mum Cherry and the street we live on, and the career in print that came before it are on our story page. This post is about what happened next.

What four years looks like from the inside

Still a converted single garage, now with two CO2 laser machines that run most days, and every order still made from scratch when it's placed. How our products are made shows what that involves.

Over four years the business has moved from personalised gifts for individuals towards hotels, schools, companies and events: organisations that need things made properly, in quantity, with their branding on. That shift has happened gradually, and it's still happening. Today that means wooden name badges, hotel and hospitality supplies and school leavers' gifts alongside the gifts we started with.

What hasn't changed

Everything is still made here, by me. I still read and respond to every message personally. The approach is the same: made to order, packed without plastic, and sent by Royal Mail.

All items are made to order. Dispatch time is shown at checkout. UK orders via Royal Mail Tracked 24. International via Royal Mail International Tracked.

Thank you

To everyone who has ordered something over the last four years, and to the businesses, schools and hotels who have come back to order again: thank you. You're the reason this is still going, and going well.

Here's to the next four.

Frequently asked questions

When did Cherry Grove Craft start?
In June 2022, as an Etsy shop run alongside a full-time job. It became Pete's full-time business in January 2023.

Is Cherry Grove Craft a registered trade mark?
Yes. "Cherry Grove Craft" was registered as a UK trade mark (UK00004178870) on 20 June 2025.

More about us: about Cherry Grove Craft, our story and why we love working in North Wales.