E-Commerce & Marketing Consultancy
Cherry Grove Craft offers e-commerce and marketing consultancy for small businesses that sell physical products online. Pete, who runs Cherry Grove Craft, works with you on Etsy, Shopify and your own website, pricing, search engine optimisation (SEO) and AI search visibility, usually in a live video session where changes are made on your site as you go. Consultancy is charged at £80 an hour plus VAT, and the first conversation is free.
Who Pete is
Pete’s career has been in print and direct marketing. He was Design and Print Manager at Royal Mail, then built and ran a print and marketing business with a turnover of £2.5 million and 32 staff. He started Cherry Grove Craft from a single Etsy sale, went full time within six months, and moved the business on to its own website and to business, school and hospitality customers. He still runs it day to day, so the advice comes from a business with real money at stake now.
What a session looks like
Most clients start with a hands-on working session over a video call and screen share. You make the changes on your own website while we talk, so by the end things have actually changed, not just been planned. Common sessions cover:
- connecting an Etsy shop to your own website and running both side by side
- building a content plan for Google and AI search
- using AI tools to draft and publish content faster
Who it is for
- Product businesses selling online, especially personalised or made-to-order goods, where the product is strong but visibility, pricing or conversion isn’t where it should be
- Etsy sellers who want their own website and a direct relationship with customers
- New product businesses that want the right foundations from the start
- Established businesses that have plateaued and want fresh eyes on pricing, margins, customer mix or online presence
What Pete works on
Etsy strategy
Listings, photography, pricing, Etsy search, reviews, and moving repeat customers to your own website. Cherry Grove Craft’s early revenue came from Etsy before it moved to its own site.
Shopify and your own website
Setting up, structuring and improving a product website that converts, running it alongside Etsy, and what to prioritise when you are doing it yourself on a limited budget.
Pricing your products
A systematic approach: start where the market accepts, test prices upward in small steps, and build to margins that keep the business going. Pete has used the same principles in a £2.5 million business and a one-person shop.
SEO: getting found on Google
The content, structure and signals that help Google show your pages to people ready to buy. This website is the working example.
AI search visibility
ChatGPT, Perplexity and Google’s AI Overviews now answer buying questions directly and often name businesses. Pete helps you make your site a source those answers can use: clear answers, consistent facts and useful content.
Selling to businesses
Moving from one-off consumer orders to business customers in hospitality, schools, corporate and property, for larger orders and repeat purchasing. Cherry Grove Craft made this shift itself.
Brand and content
How a brand looks and reads, and how useful content builds the trust that underpins both search visibility and sales.
Pricing
Consultancy is charged at £80 an hour plus VAT. Most clients start with a single working session long enough to review your site, agree priorities and start making changes. Ongoing support can be arranged for clients who want it. The first conversation is free and without obligation.
How to get started
Get in touch through the contact page with a short description of your business and what you want to achieve. Pete will reply personally.
Frequently asked questions
How much does the consultancy cost?
£80 an hour plus VAT. The first conversation is free and without obligation.
How are sessions run?
Over a video call with screen sharing. You make the changes on your own website while we talk, so something has actually changed by the end of the session.
Do I need to be on Shopify or Etsy?
Most sessions involve Etsy or Shopify, which Pete uses every day. If your website runs on something else, say so when you get in touch.
Can you help with AI search as well as Google?
Yes. The same groundwork serves both: clear answers on your pages, consistent facts across the web and genuinely useful content. See what AI search is and why it matters.