Free UTM Builder for QR Codes — Track Your Scans
Track every scan of your QR code
Add a few invisible tracking tags to your web address so you can see exactly where a scan or click came from — by where it's placed and what it's promoting. Then use the link anywhere: a leaflet, a poster, a QR code, or an engraved oak sign.
Build your tracked link
Scans only show up if your QR points at a page on your own website that has Google Analytics installed.
Advanced (optional)
What is a UTM link, and why put one on a QR code?
A UTM link is an ordinary web address with a few short tags added to the end. When someone scans your QR code and lands on your website, those tags tell your analytics where the visit came from — which sign, in which spot, promoting what.
Without them, every scan looks like anonymous “direct” traffic, so you can't tell your window sign from your table card or your leaflet. With them, you see which placements actually earn scans — and put your effort where it pays. This free UTM builder writes the tags for you: pick where the sign goes and what it's for, then copy the finished link.
Want the longer version, with examples and how to set it up in Google Analytics? Read how to track QR code scans.
Want your code engraved on an oak sign?
No pressure — your link works anywhere. But if you'd like it engraved to last, made to order in oak in our North Wales workshop, here's the range.
Good to know
What is a UTM link?
It's an ordinary web address with a few tags added to the end — something like ?utm_source=counter&utm_medium=qr&utm_campaign=reviews. Those tags tell your website analytics that a visit came from scanning your sign.
Will it track if my QR points to Google reviews or Instagram?
No. These tags are only read by Google Analytics on a website you own. Point the code at Google, Instagram or anywhere else and those platforms ignore the tags.
What should I put for source, medium and campaign?
Source = where the sign lives (counter, window). Medium = qr, so every scanned code groups together. Campaign = what it's promoting (reviews, menu).
Do my customers see the tags?
No — they just see your page open as normal. The tags work quietly in the background and only appear in your analytics.
Do I have to make the QR code?
Not unless you want to. From here you can drop it into our free QR code generator, print it on a leaflet, or order a sign and we'll make the code for you.