Wooden QR Code Signs — The Complete Guide to Choosing, Setting Up and Using Them

A wooden QR code sign does one job: it gives someone something to scan that takes them exactly where you want them to go. That might be your Google reviews page, your menu, your WiFi network, your Instagram profile, or your online ordering app. The QR code itself is a simple tool — but getting the right sign in the right format, pointed at the right URL, makes the difference between something customers actually use and something that sits ignored on the counter.

This guide covers every type of wooden QR code sign we make, how to choose the right one, how to get the correct URL for review platforms, how to set up a menu or ordering QR code, and every use case we can think of.

How our wooden QR code signs work

Every sign is laser-engraved on 4mm oak veneered MDF or solid oak, made to order in our workshop in North Wales. We generate the QR code for you — you provide the URL when ordering, we do the rest. The code is engraved permanently into the surface of the wood, so it won't fade, peel or become unreadable over time the way printed or laminated signs do.

One important rule: the URL must be exactly right before you order. A QR code is a direct link — if the URL changes after engraving, the code becomes invalid. Test your link on a phone before you place your order.

Which sign format should you choose?

We make QR code signs in three main formats: flat veneer signs with a freestanding base, solid oak blocks, and A4/A5 wall or counter signs. Here's how to choose.

Freestanding flat signs (74×112mm and 115×168mm)

The most popular format. A flat oak veneered panel in a removable wooden base — sits on a counter, table or reception desk. Available single-sided (one face engraved) or double-sided (both faces engraved, so it's readable from either side of the table). Two sizes:

• Standard 74×112mm — compact, unobtrusive. Right for most counter and table settings.
• Large 115×168mm — more prominent, easier to notice from a distance. Good for busier environments or where you want the sign to be a clear prompt.

Products in this format: Review QR Code Sign, Custom QR Code Freestanding Sign, Scan for Menu Sign, Instagram QR Code Sign, WiFi QR Code Sign with Logo.

XL freestanding signs (164×245mm)

The XL format is roughly A4-sized and makes a much stronger visual statement. Right for entrances, bar counters, market stalls and anywhere you need the sign to work at a distance or in a busy environment.

Products in this format: XL Review QR Code Sign, XL WiFi QR Code Sign, XL Instagram QR Code Sign.

Solid oak blocks

The premium option. A solid 20mm-thick oak block with the QR code engraved into the face — no base needed, it stands on its own. Much heavier and more substantial than flat veneer signs. Harder to accidentally knock over or pocket. Available in several sizes and also in a double-sided version where different artwork or QR codes can go on each face:

• Small 67×50mm — discreet, works on small café tables and bar tops. Bulk packs available.
• Small square 75×75mm, medium 75×100mm, large 100×150mm — the main range.
• XL 150×200mm — statement piece for high-footfall environments.
• Double-sided blocks — different content on each face, ideal for menus on one side and reviews or WiFi on the other.

Products in this format: QR Code Oak Blocks, Small QR Code Oak Blocks, WiFi QR Code Oak Block, Double-Sided QR Code Oak Blocks, XL QR Code Oak Blocks.

A4 and A5 wall or counter signs

Larger format signs engraved on flat oak veneer panels. More suited to wall mounting, counter displays, or exhibition stands where you want a prominent sign. With or without a freestanding base. Products: WiFi Sign A4/A5, Social Media QR Code Sign.

Single-sided vs double-sided

Single-sided has one engraved face — lower cost, works fine when the sign is against a wall or only needs to be read from one direction. Double-sided has both faces engraved — right for counter-top use where customers approach from opposite sides of the table, or where you want the back face to carry different information (e.g. menu on one side, reviews on the other).

Getting your review platform link

Review QR codes are the most common request — and the most common source of problems. Every review platform generates a unique link for your specific business. Using the wrong link, or a generic search result, means the QR code either fails or takes customers somewhere unhelpful. Here's exactly how to get the right URL for each platform.

Google reviews

You need your specific Google review link, not a link to your Google Maps listing. The difference matters: the review link takes customers directly to the review box; the Maps link just shows your listing and customers have to find the review button themselves.

1. Search for your business on Google (as if you were a customer).
2. On your business panel on the right side, click "Get more reviews".
3. Google displays a short link — copy it exactly.
4. Test it on your phone. It should open a box prompting the customer to leave a star rating.

If you manage your listing via Google Business Profile, you can also find this link in your dashboard under Home → Get more reviews. The link looks something like g.page/r/[your-code]/review. This is the URL to provide when ordering.

TripAdvisor

1. Go to your business listing on TripAdvisor.
2. Click "Write a review".
3. Copy the URL from your browser address bar.
4. Test it on your phone to confirm it opens the review form directly.

TripAdvisor URLs tend to be long. They work fine in a QR code — QR codes handle long URLs without any loss of reliability.

Trustpilot

1. Log into your Trustpilot business account.
2. Go to Collect Reviews → Share your review link.
3. Copy the direct review invitation link.

Alternatively, find your public Trustpilot page and add /review to the end of the URL. The key is that the link should open a page where the customer can immediately leave a review without having to search for the option.

Judge.me

Judge.me is used by many Shopify stores for product reviews. To get your review invitation link:

1. In your Shopify admin, go to Apps → Judge.me.
2. Go to Share → Review Invitation Link.
3. Copy the link. It will take customers to a page where they can leave a review for your store.

Other platforms (Yelp, Houzz, Facebook, etc.)

The approach is the same for any platform: find the direct URL that opens the review submission form, not just your profile page. Test it on a phone before ordering. If the URL redirects to an app download rather than opening in a browser, try finding an alternative web-based URL for the same page.

Setting up a menu QR code

Menu QR codes are widely used in restaurants, cafés, pubs, food markets and events. There are a few different ways to set one up depending on how your menu works.

If your menu is a PDF

Upload the PDF to a file hosting service (Google Drive, Dropbox, or your website) and get a shareable link. Make sure the sharing settings are set to "anyone with the link can view" — not just people with an account. Test the link on a phone not logged into the same account. The QR code links to this URL.

One limitation of PDF menus: if your menu changes seasonally or regularly, you'll need a URL that stays the same even when the file changes. Google Drive allows you to replace the file at the same URL. Alternatively, use a free QR code redirect service so you can update the destination without re-engraving the sign.

If your menu is a web page

Simply use the direct URL of the menu page. Most website builders (Squarespace, Wix, WordPress, Shopify) let you create a menu page with a permanent URL. This is the most reliable setup — update the page content whenever your menu changes, the QR code always points to the right place.

If you use a specialist menu platform

Platforms like Flipdish, Menulog, Yumpingo and others all provide a shareable URL for your digital menu. Use that URL. Test it on a phone to confirm it loads without requiring an account login.

The right sign for a table menu QR code is the Scan for Menu Sign or one of the solid oak blocks if you want something more tactile and premium on the table. The double-sided block is particularly good here — menu on one face, WiFi or reviews on the other.

Setting up an ordering app QR code

If your customers order via an app or online ordering platform — Deliveroo, Uber Eats, Just Eat, or a proprietary system like Flipdish, Slerp or your own Shopify store — a QR code can link directly to your ordering page so customers scan and order without searching.

For delivery platforms (Deliveroo, Uber Eats, Just Eat)

1. Open the platform on a desktop browser.
2. Find your restaurant listing page.
3. Copy the URL of your specific restaurant page (not the homepage).
4. Test on a phone — it should open your menu and allow ordering without requiring a separate search.

For table ordering systems

Most table ordering platforms (Flipdish, Slerp, Ordoo, etc.) generate per-table QR codes automatically. If you want a branded wooden sign rather than a printed paper code, use the URL embedded in the platform's QR code as the URL for your wooden sign.

For your own website or Shopify store

Link directly to your products or collections page. A QR code on a market stall or exhibition stand pointing to your online shop allows visitors to browse and buy even if you've run out of stock or they want to order later.

WiFi QR codes

A WiFi QR code lets customers connect to your network by scanning rather than typing a password. Setup is straightforward:

1. Go to your router settings or use a free WiFi QR code generator (search "WiFi QR code generator").
2. Enter your network name (SSID) and password.
3. The generator produces a QR code image and a corresponding URL or string.
4. Provide the URL or the raw WiFi string when ordering your sign.

WiFi QR codes use a special format (WIFI:S:[network name];T:WPA;P:[password];;) rather than a standard web URL. Our engraving process handles this format correctly. We recommend testing the resulting QR code before ordering by generating it yourself and scanning it on a phone not already connected to the network.

WiFi signs: WiFi QR Code Sign with Logo, WiFi QR Code Oak Block, XL WiFi Sign. Also available as text-only (no QR code) if you prefer to display the password as text.

Social media QR codes

A QR code pointing to your Instagram, Facebook or TikTok profile lets customers follow you in seconds without typing a handle. Useful in shops, at markets, at events and in any physical location where you want to grow your social following.

1. Go to your profile on the platform.
2. Copy the URL from the browser address bar (desktop) or use the share/copy link function on mobile.
3. Test the URL on a phone to confirm it opens your profile.

Products: Instagram QR Code Sign, Social Media QR Code Sign (for Instagram, Facebook, website or any URL), Follow Us On Sign.

NFC + QR code combination signs

Our QR Code & NFC Follow Us Sign includes both a scannable QR code and an NFC chip. Customers can either scan the code or tap the sign with a compatible phone. Android phones handle NFC automatically; iPhones from XS onwards also support NFC tap. Good for tech-forward venues and any setting where you want to cover both options.

Use cases — where wooden QR code signs work

Restaurants, cafés and pubs

The most common use. Review signs at the till or on tables prompt customers to leave Google or TripAdvisor reviews while the experience is fresh. Menu signs replace printed paper menus or complement a chalkboard. WiFi signs save staff time on password requests. Order-at-table signs link to ordering platforms. A double-sided oak block with menu on one face and reviews on the other works particularly well.

Hotels and B&Bs

WiFi QR codes in rooms eliminate password cards. Review signs at check-out prompt guests to leave a TripAdvisor or Google review before they leave. Menu signs in restaurants or room service menus. Social media signs in lobbies and public areas. QR codes linking to local area guides or booking pages for return visits.

Retail shops

Google or Trustpilot review signs near the till. Social media follow signs. QR codes linking to your online shop so customers who don't buy in-store can order later. Product information pages for items that need more detail than a label can carry.

Markets and pop-ups

QR codes linking to your online shop or Etsy store so customers who can't carry everything can find you again later. Social media follow signs to build your audience. Review signs for Google or Facebook. A solid oak block is a practical choice here — it's heavy enough not to blow over and looks premium on a market stall.

Exhibition and trade show stands

QR codes linking to a product catalogue, brochure PDF, website, or contact form. LinkedIn or social profile links. Digital business card links. Signs pointing to a post-event survey or feedback form. NFC+QR combination signs work well here where you want the interaction to feel modern.

Offices and co-working spaces

WiFi QR codes at reception and in meeting rooms. Signs linking to booking systems for meeting rooms or hot desks. Google review signs for client-facing reception areas.

Spas, salons and wellness businesses

Google and TripAdvisor review signs at the point of checkout. Social media follow signs. Signs linking to online booking systems so customers can rebook before they leave.

Airbnbs and holiday lets

WiFi QR codes in the welcome pack. Signs linking to local guides, restaurant recommendations, or house rules documents. Review signs prompting guests to leave an Airbnb review. Signs linking to your direct booking page to encourage repeat bookings without the platform fee.

Schools and educational settings

QR codes linking to school websites, parent portals, newsletters or event booking pages. Signs for open days pointing to admissions information. Library signs linking to online catalogue or reading lists.

Charities and community organisations

Donation links via JustGiving or PayPal Giving Fund. Event booking links. Social media follow signs. Volunteer sign-up forms. QR codes on fundraising stalls linking to your cause page.

Ordering your sign

When you place your order, provide the following:

• The URL — the exact link you want the QR code to point to. Test it on a phone first.
• Your logo — if the sign includes your logo, upload a PNG or JPG. Black and white works best.
• Any text — if the sign should say something specific (e.g. "Scan to order", "Follow us on Instagram @yourhandle"), include this in the personalisation box.

We generate the QR code, lay out the design and engrave it. If there's anything unclear about your order we'll be in touch before engraving.

All signs are made to order. Dispatch time is shown at checkout. UK orders via Royal Mail Tracked 24; international via Royal Mail International Tracked.

Bulk orders

Bulk discounts apply automatically at checkout from 20 units — 10% off at 20, 15% off at 50, 20% off at 100. Several of our small oak blocks are also available in pre-priced packs of 10 or 50. Hotels and restaurant groups ordering across multiple sites can get in touch to discuss requirements.